[GlenBarrington]

I really enjoy finding new authors (new to me, at least), and while popular, creatively active, authors who can sell ebooks for $10-$20 a pop, might not need KU, the newbies do, just to get heard over the noise of a gazillion new authors.

I feel that ten bucks a month allows me to try out new writers very cheaply with no excessive costs involved. I can try a book and if I don't like it I can abandon it and move on to something else with very little cost involved.

My understanding is that the authors get paid according to how much of the book I read. I like this. PLUS, it is an incentive to come up with intriguing premises for a new book; even if the book itself isn't very good, the author gets points for coming up with something new. (My assumption is, interesting ideas are an incentive for downloading by readers)

The same old tired trope, is not rewarded as much as an interesting new idea.