I believe subscription reading will grow in popularity in the coming years. Kindle Unlimited is already huge judging by the growing payout.
I believe Amazon will pay out over $300 million in the year 2015 in royalties.
About half will go to publishers that enroll in the program (small/medium publishers as well as Amazon Publishing various imprints).
The other half will go to KDP Select authors (self-publishers).
Payout to KDP Select authors (self-publishers)
2014
KOLL/KU Global Fund for August was $4.7 mil(average payout $1.54) ------3.052 million borrows
KOLL/KU Global Fund for September was $5 mil (average payout $1.52) -----3.29 million borrows
KOLL/KU Global Fund for October was $5.5 mil (average payout $1.33) -----4.14 million borrows
KOLL/KU Global Fund for November was $6.5 mil (average payout $1.40) -----4.64 million borrows
KOLL/KU Global Fund for December was $7.25 mi (average payout $1.43) -----5.07 million borrows
2015
KOLL/KU Global Fund for January was $8.50 mil (average payout $1.38) ------6.15 million borrows
KOLL/KU Global Fund for February was $8.00 mi (average payout $1.41) -----5.67 million borrows (28 days February)
KOLL/KU Global Fund for March was $9.30 mil (average payout $1.34) -------6.94 million borrows
KOLL/KU Global Fund for April was $9.80 mil (average payout $1.36) --------7.21 million borrows
KOLL/KU Global Fund for May was $10.8 mi (average payout $1.37) ----------7.88 millon borrows
KOLL/KU Global Fund for June was $11.3 mil (average payout $1.35) --------8.37 million borrows
KOLL/KU Global Fund for July was $11.5 mil (average payout per KENP is $0.005779)------1,989,963,661 pages (KENP) read
KOLL/KU Global Fund for August was $11.8 mil(average payout per KENP is $0.00514)-----2,295,719,844 pages (KENP) read
KOLL/KU Global Fund for September was $12.0 mil (average payout per KENPC is $0.00507)------2,366,863,909 pages (KENP) read
KOLL/KU Global Fund for October was $12.4 mil (average payout per KENPC is $0.004809) ----2,578,498,648 pages (KENP) read
Each month there is also $1.2 million in KDP Select All-Stars bonuses too.
p.s. Each KENP page is about 1/2 of a regular print page (give or take). It will vary novel by novel.
So a book with 300 print pages will have about 600 KENPC pages. So the actual rate is about $0.01 per "print" page in payout.
For some author, a KU read is actually better than a sales at $4.99
http://thisblogisaploy.blogspot.com/...al-if-you.html
Quote:
My first novel in the program, Nice Dragons Finish Last, has a print page count of 287 pages, but a Kindle Edition Normalized Page Count (KENPC) of 703, which is almost a 2.5x difference. This means, according to the official payment for July, that for every KU reader who reads NDFL start to finish, I earn 703 x $0.0058, or $4.07.
That's a LOT of money per read, especially when you consider that I only earn $3.42 off a sale of the same book. So under the new KU, subscribers who read my book for free actually earn me more than readers who buy the book outright. That's kinda crazy, but it's also amazing. Especially in large volume, as we see below.
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