Quote:
Originally Posted by cromag
Along those lines ...
Advertising can be tricky, indeed, but I don't understand Kobo. So far in the contest I've won coupons ranging from 10 to 25 per cent -- so I'm unlikely to use them when they release an unlimited use 30% coupon. I don't know what kind of useful information they get from that. If they ran them separately they might be able to compare results and see which campaign gives them a better (and more cost-effective) response, but running them simultaneously just muddies any data they'd get.  |
But you're seeing both those deals. Perhaps not everyone does. They have marginalized the trivia contests in the last year, but they have also just lowered the grand prize. Could be they are weaning us off the trivia contests entirely?