I don't know when it started but looking in the database but it is at least a year... in June Kobo and Bol started migrating all accounts,the kepubs that they synced and you saw,where buyed long before but where synced because I bought the KOBO HD in June, I had forgotten to put them in the trashcan.
The "problem" is that bol.com had an agreement with Sony and even sold a special NL edition of the prs-t1, t2 and t3 and Bol was only selling epubs.
Then Sony stopped with the selling and they needed a new reader.
At that time Amazon Kindle doesn't sell e-readers and books in The Netherlands.
Bol.com has already contracts with almost all selling ebook company's which seems to be exclusive.
So they joined because Bol needed the readers and Kobo liked the agreements with the sellers.
So they migrate the shops, they still have their own looks,but they are the same,that means a book that I buy now at Bol.com is also on my "bookshelf" at Kobo.nl.
When I buy a book in the bookstore,or by the reader of kobo, it is also in my Bol.com Account.
The books sended in june at the database that contained Kepubs where bought before that date (i had forgotten to put them in the recycle bin at Kobo.)
Then, someone complained by a judge that this coupling between kobo and bol was not fair because they could take over the complete market.
So that is why they invented the leesid (ReadID literally translated) so every company that joins that leesid now synchronise with all the others that are joined.
The id behind was, when you have 20 different stores and you want to re-download, you have to log in at all this shops seperately.. now you don't have to do that any longer.
it is funny to see that some books are on discount on kobo facebook nl and they say: come buy now they are cheap,all 45% off called something like kobo november deal (by example) are on the same price at Bol.com called something like Autumn sell special