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I think you are making 100% correct point but am happy, to put it in Morrissey's terms, that America is not the world. So while the pressure of Amazon may bear heavier on the US market, it does less so on other parts of the world.
I for one have requested a number of features that make life much easier and the platform less focused on Amazon content and attached a sort of mental deadline to my continued investment in the Amazon ecosystem, i.e. if they do not deliver these features within a certain amount of time (support of personal docs on PC and Mac is one of them, enhanced typography for personal docs etc), I am going to move my entire library to another ecosystem. Lucky for me there is one emerging in Europe (the German tolino “alliance”) that has “byob” (“bring your own books”) built into their system as a core feature (and very comfortably I might add, completely with sync, annotations and DRM if you still happen to have these books). And their devices are improving greatly with every iteration (and are generally selling very well)...
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