Quote:
Originally Posted by notimp
Consumers are educated now, that they will accept new fileformats in exchange for one or two new features ("Thanks product bloggers!") - that could as well have been implemented with azw3 - it wasnt a technical limitation, it was a marketing play - to increase lock in, to guide the conversation away from the broader changes this file format initiates.
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I previously made this very obvious point re: kfx and it was met by a wall of denial from some users who instead argued that the new file format had been introduced to allow scalable images in books. Pretty silly really, especially coming from apparently intelligent people.