Quote:
Originally Posted by Fbone
Initially, this seems to be a marketing exercise. I wonder if authors or publishers are leasing shelf space like some indie bookstores are doing. It would be a way to cut down on operating expenses which must be quite high in a prime area of Seattle.
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The proof will come in the next few months: if this remains alone, then maybe it's just a stunt. If they start opening similar stores in major population centers (NY, Chicago, LA) it might be a brand-building tool.
But if they start popping up in "smaller" metro areas (Cleveland, Indianapolis, Jacksonville, Phoenix...) then it would be hard to argue it's just a stunt.
As with do many recent Amazon moves there might be more going on than is immediate apparent. They do provide lots of discussion fodder...