It's my understanding (based largely on rumors and speculation and experience from what we have seen) they no longer wanted to participate. Most coupon codes (not all) come out of the pockets of publishers or indies. There are some sponsored by kobo itself, but if I understand how it works, we must opt in (and in many cases, must actually be invited.) Many of the smaller publishers choose to opt in because of the visibility it affords. It is possible that smaller pubs were NOT opted in and Kobo was covering the cost of the coupons for them (they tend to price lower so it wouldn't have cost Kobo as much). Remember that whole speculation thing above--deals differ for indies, small pubs and large pubs.
Kobo is constantly shuffling the promotions it offers and how they work. They recently did a HUGE revamp of the promotions (it's in beta now). Some of those rolled out in Oct with one hitting the end of Sept. That is not to say that trivia or any other promo is going away, but the ones I'm in have changed their structure and pricing.
Overall, I think we'll start to see more genre specific promos and shorter promos (one day, three day and that sort of thing.)
Last edited by BearMountainBooks; 11-01-2015 at 12:55 PM.
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