Possibly also worth pointing out -- they
could have chosen fixed funding.
But they state that if they don't raise the full amount they asked for, they will still go through with the campaign -- they just won't get as good a deal or something.
If they decide they didn't raise enough money, they will voluntarily give refunds.
...
Leaves a lot of room for "accidents" and "miscalculation", if you ask me.
They could've asked for the minimum amount needed to commit to going forward, at least.