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It's not sold outside of the US.
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I'll never understand this attitude from B&N. Why not sell it outside the US? Sure, there might not be any B&N stores, but as long as it can read ePubs it can be used with the public library almost anywhere, which gives it a huge advantage over the Kindle.
Edit: Sorry B&N, the article was wrong: when I checked at the B&N website I found they do sell sell outside the US. I should have learned by now never to trust anything in a review.