What frustrates me is I can't use the location syncing with the Kobo phone app with non-kobo books. So I'll maybe consider spending a little more to get it from Kobo (and to save the hassle of side-loading it).
But if it's a good sized book, or a collection, I'll often buy elswhere. I have also found searching the Kobo store is often difficult, coming up with no results for super famous books that I know it has.
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