Totally agree. Also there are a lot reviews from morons that devalue the process. I've read a lot of reviews where the reviewer did not understand how to operate the purchased item, so they conclude it must be the fault of the product, so they give the product a 1 star rating. I've also seen 1 star ratings because the shipment carrier damaged the box. But by far these fake reviews are the most damaging to the whole system. We can easily read and toss out the moron reviews, but it is more difficult for most people to easily identify fake reviews. I know Amazon and other sites use some algorithms to identify certain phrases that tend to indicate formulaic language was used to create a fake review. But the average person won't have that ability. I would never just look at the approval rating number. I always read many of the reviews from all five of the star rating categories and use common sense to see if any of them raise flags of concern about the product.

I see a lot of ads on late night TV for people to use their service to get lots of "good" 5-star reviews generated for their products that are listed on retail websites like Amazon. This is deceitful. This is purposely trying to fool the consumer. I hope sites like Amazon will crack down on them, but to be honest, I think they might go after the 1 star reviews instead. It is all about the money, and sales are hurt by 1 star ratings. Amazon and other sites have far more to gain by going after low ratings rather than the fake high ratings.