Quote:
Originally Posted by HarryT
Amazon has started legal action against more than 1,000 people it claims provide fake reviews on its website.
The online retail giant said in the lawsuit, filed in the US on Friday, that its brand reputation was being tarnished by “false, misleading and inauthentic” reviews.
Amazon claims the 1,114 defendants, termed “John Does” as the company said it was unaware of their real names, offer their false review service for as little as $5 (£3.25) on the website Fiverr.com, with most promising five-star reviews for a seller’s products.
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Full story at:
http://www.theguardian.com/technolog...fake-reviewers |
I really doubt this actually goes anywhere. While I agree that bogus reviews are a pain, that doesn't mean they are legally actionable. Paid for reviews are just part of the issue, there are also issues with reviews from people who have an axe to grind for whatever reason. If Amazon wanted to go to the effort and expense of vetting reviews before posting, they could solve the problem, but that's not part of their business model.