Amazon has started legal action against more than 1,000 people it claims provide fake reviews on its website.
The online retail giant said in the lawsuit, filed in the US on Friday, that its brand reputation was being tarnished by “false, misleading and inauthentic” reviews.
Amazon claims the 1,114 defendants, termed “John Does” as the company said it was unaware of their real names, offer their false review service for as little as $5 (£3.25) on the website Fiverr.com, with most promising five-star reviews for a seller’s products.
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http://www.theguardian.com/technolog...fake-reviewers