If they're 5 to 10 years old they're probably not the ones doing the buying, so I'd pitch to Mom and Dad, and option 1 works for that (IMHO). Especially if there's a way to see a sample, in case Mom and Dad want to check with the kid.
Option 2 reads like it's targeted to librarians, teachers, or other professionals, and could be used in an extended description.
Last edited by cromag; 10-08-2015 at 07:41 PM.
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