This might have something to do with it:
http://finance.yahoo.com/news/hulu-f...110531294.html
So might this:
https://www.youtube.com/watch?v=Pw7lAFlCSlY
It's market pricing. They're still a good deal.
Plus, they're spending on original, exclusive content.
They see themselves as an HBO competitor so they figure they can charge as much as them.