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Yikes, you couldn't pay me to read on a phone or tablet again. I read A Wild sheep Chase on an iphone 4s! (i was desperate to finish it) and then from memory i read Out by Natsuo kirino on a Blackberry Playbook and gave myself eye strain.
Most people who buy ereaders in the uk would probably do so online i would think. (although i didn't from memory) Anyone who has seen the uncared for kobo display stand in any given Whsmith understands. People going into bookshops i would think are after books, actual real physical books and not tech.
I do still buy actual books, all be it always second hand and for peanuts.
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