This is interesting. It follows another recent new report that paper book sales had increased by nearly 5% in the last year.
http://www.thebookseller.com/news/wa...-stores-313827
"“Sales of Kindles continue to be pitiful so we are taking the display space back in more and more shops...We’re not seeing a great deal of people who are buying an e-reader for the first time now,” he said. “People are buying e-reader replacements, but that’s it.”
I have been surprised by how few people around me have bought e-readers. It doesn't look like it will get beyond niche in the near future.