I'll check out the PaperWhite.
Further to the width="100%" instruction, I just checked my Kindle Keyboard 3 and I don't see any way to set it in landscape mode, so I can't check for distortion on that device. However, I don't get any on my tablet or my phone; a photograph sized at 800x1000 will fill the text area in portrait mode, but will shrink to fit the height restriction when the device is rotated 90 degrees. I don't understand why it works that way, but it does.
I still have books that were uploaded to the DTP platform (now KDP) when we were told to size images at 450x550 pixels. They still look fine on my Fire HD tablet, but I suppose I should revisit them in light of the super-sized tablets and hi-rez e-inkers. I don't worry too much about maxi-tablets; I doubt that many people read BOOKS on them. The PaperWhite is more concerning.
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