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You (and most MR viewers) are in the minority.
The great unwashed out there want a Click here solution that requires NO decisions other than 'I WANT THAT TITLE'. The book needs to be ready-to-go, with no other setting required. In that, Amazon, B&N did it right with their captive store.
What I object to, is that they go overboard and try and block every user attempt TO DO it their way. If you are that fussy, you know HOW to fix it (or have the $ to pay someone to make it so)
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