Quote:
Originally Posted by GERGE
What could we do to raise awareness of this with the publishers?
I mean; what is wrong with the publishers?
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The problem is that people calling the shots are old-fashioned. The only thing you can do is wait for them to either go on retirement, or have an accident or something.
The same things happened on the internet in the late 90's and early 2000's. Everybody wanted their website to look as if it was a printed page. Sometimes it still happens today. I can see this with some clients for which I make websites (it's a small part of the things I do for a living.)
I create the website according to the design of the graphics designer, and make the website responsive, working on computers, notebooks, tablets and phones, and everybody thinks it's great and dandy....
... until the 57-year old client comes along.
Then, they want the website to fit onto the screen without scrolling. And not any screen... oh no. They want it to fit onto the 1024x768 screen of their 15-year old notebook. They also want to have the text bigger.... and Bigger... and BIGGER.... and F**** HUGE EVEN! (I have an eyesight of 33%, when wearing glasses, and even *I* can read it from across the room. How fracking BIG do you want it?!) They don't want the website to resize or move. Ever. If there HAS to be scrolling, then they want it in a frame. And of course, suddenly they want *this* color changed to "more bright" (because their old laptop screen is dull as a pile of ***, and off-color as far as can be), and they want "this redder", and that "more yellow".
And after they are done with the website and are completely satisfied, I can only say: "Welcome to the web of 1998..."
Publishers are often working the same way: they are trying to make the e-book edition exactly the same as the printed edition, and it's not working because the e-reader screen not a fixed medium as is printed paper; exactly the same reason why a website that looks like an advertisement folder has never worked, especially now that there are so many devices with different screen sizes.
So, you just have to wait for the old managers to retire or die, and hope they are replaced by someone who actually understands digital content.