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The Waterstones (Wimbledon branch) that I bought my one from had the display opposite the stairs, in a space between two shelves of general fiction - you had to detour to get around it if you were browsing books - so it was very definitely noticable. Plus they had two or three large banners drawing attention to it. And the font was on the default.
It is down to the discretion of the store manager as to how they use their display materials - the average store gets so much that it would be very difficult, if not impossible, to fit it all in, and still have room for the customers to get to the books. So hopefully not many stores are suffering from the management the Harrogate one appears to be.
(ex Waterstones employee here...)
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