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Hi and Welcome!
I've been a member of this forum for about a year, having gotten an EB-1150 last year for Christmas. This year, I got a Sony 505. I had a few books still to be read in other versions, so I re-purchased them from Sony. Comparing receipts, the cost was exactly what I spent at Fictionwise for them. So Sony store is definitely giving good prices.
Like Bob said above, there are so many free downloads and special promotions that the occasional $20 download sort of gets more palatable when you figure it into an average per book cost.
Also, unless you have to have the latest bestseller on or before it hits bookstores, if you wait a week or so, the ebook cost usually drops to half price or less. I've found that if a specific book that I'm hoping for remains expensive, an email to the bookseller sometimes results in lower prices in a short time. They need reminders, just like we all need them.
Good Luck and enjoy your new device!
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