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Originally Posted by fjtorres
To an extent.
It launched to great fanfare and high initial traffic but that dropped steadily and it has more recently been loitering at lower traffic levels than other content sites.
As the article cites, the focus on younger readers and game-like features was ill-conceived as the core audience has been people who grew up with the Potter books, not their younger siblings or children.
Recasting it as a more conventional author site will probably serve Rowling's fan base better.
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Yep. Went to the B&N for the release of the last four Harry Potter books. There were a lot more older teens and young adults than kids there, many of whom were dressed up as their favorite wizard or witch. The most active part of the Potter fanbase was always older.
While the Harry Potter books were being written, there was a very robust fan base that was active on the various fan web boards. I would assume that she's trying to capture some of that feeling, especially if, as rumors say, she's writing new stories in the Potter universe.