Quote:
Originally Posted by Ravensknight
"Pottermore to relaunch"
Did it sink the first time?
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To an extent.
It launched to great fanfare and high initial traffic but that dropped steadily and it has more recently been loitering at lower traffic levels than other content sites.
As the article cites, the focus on younger readers and game-like features was ill-conceived as the core audience has been people who grew up with the Potter books, not their younger siblings or children.
Recasting it as a more conventional author site will probably serve Rowling's fan base better.