Quote:
Originally Posted by rkomar
People buy the big best sellers to be part of a large social event. They want to have read that book that everybody else has read, and feel part of the moment. It's a herd instinct. If there was no hot book of the moment, they wouldn't go and buy some other book. They don't need some other book, just the herd experience. That's what drives the masses who only buy one book every year or two.
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Exactly. Strange that people here do not seem to understand this.