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In the US, yes. In Canada however, the Kindle Basic is $79CDN with no ads.
I just went looking at Kobo's complete lineup, and the price of the 2.0 makes a little more sense to me now.
The original Touch is still on sale at $79. Then comes the 2.0 @ 89. After that the Aura appears to be on permanent sale @ $99. Then comes the Glo (now available only in Hot Pink) and the Glo HD @ $129. Finally the H2O is at $179.
I think Kobo wants to get rid of their Touch 1.0 stock, but instead of reducing the price further they've just made sure the Touch 2.0 isn't competing with it. The thing is though, if you go digging for detailed hardware specs the Kindle Basic is definitely a superior piece of hardware then the Touch 1.0. *sigh*
I'm now a bit curious about Kobo's new Flip Cover. It'll be interesting to see if anyone around here gets one; I'd like to know how it feels in real-world use.
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