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Originally Posted by MikeB1972
Not sure I agree, people only read x books a year.
If someone normally reads 10 books a year, then dropping the price to .99 won't magically make them read 100 books per year.
Going for sheer revenue might work for an indie and you are selling a handful of books, but if you are kicking out 20k books per year, you are going to end up shooting yourself in the foot at some point.
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It will make them read *your* ten books, rather than your competitor's books.
If dropping the price doesn't net you more sales, than maximizing revenue means raising the price. The point is not to focus on keeping the price high to offset per-book distribution costs.
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Perhaps, I thought that it was still cheaper to bulk print and ship rather than POD at the current quantities? I could very easily be wrong of course.
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That is a networking problem. There is no good reason why, for example, a single POD factory can't serve everyone's needs in a city, churning out all the books that city needs on behalf of all vendors and publishers.
Or whichever area is most efficiently served by a POD factory. The key is a) distributed printing networks, b) printing the number of books you need, not churning out a 2-year supply of a book and then warehousing them while you drip-feed the entire country; repeat ad nauseam.
Amazon is working on this, at least for Indies (tradpub hates POD
).
Using whatever secret sauce Just-In-Time calculation to predict when and where to print books in regional factories.