Quote:
Originally Posted by eschwartz
You'll also lose a chunk of customers altogether, who see the high price and go find something else. It's not as simple as selling to each person individually for the highest price they are willing to pay for it.
You will sell more virtual SKU if you keep a $0.99 price tag.
But I don't really have any idea how that breaks out at different levels.
Indie authors do, though, and they are pricing at $2.99 and dropping to $0.99 just to maintain visibility.
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True, so the indie authors at least, seem to think that the people who saw the high price and went elsewhere are not adverse to coming back if the price drops again, which means it isn't a given that you will sell more in total if you keep the price low (some people seem to be actually put off by very low prices).
It was a lot simpler when you paid the price printed on the back of the book cover
Although at least I am paying a lot less for many more books now, so it's all good in my corner.
