Quote:
Originally Posted by fjtorres
"Traditionally", Indies have been most successful doing it the other way: launching at $0.99 to build up ranking visibility and then going to $2.99. When sales drop below a given threshold, they go to $0.99 for a week or so to rebuild ranking visibility. (Where traditionally means "until last year". Because 2015 isn't 2014 any more than it is 2010. The digital disruption is still far from played out.).
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For indies yes, however, for larger publishers you run the risk of taking sales away from your other books by promoting a single title so I suspect it gets more complicated the more frontlist titles you have at any given time. BPH's seem to have mostly stuck on the idea of dropping the price of the previous book in a series to boost author ranking instead. I am now approximately 1 book behind in most of the series I follow and saving a fortune