Quote:
Originally Posted by CWatkinsNash
Running the discount to get it to #1 can exponentially increase the sales that happen after the discount period is over. That's how the Amazon game is played - boost short-term sales at lower prices to increase exposure, then reap the benefits while the book stays at or near the top of the list after returning to full price.
Self-pubs in Kindle Select have been doing it since inception, but it only works if a) the book is at least decent, and b) it is in a popular genre. Trad pubs have a higher chance overall of hitting both of those points because their catalog tends to be more consistent. It's done not only to boost a particular book, but also authors with new books releasing. Romance publishers have been doing this for a few years now - price-dropping a backlist selection for an author to increase exposure for a new release.
This isn't a new thing, and if it wasn't working (at least enough of the time), they wouldn't keep doing it.
|
I never said it didn't work.
What I said was if you drop the price of a book, your net will go down. So yes, that would make the revenue fall. Plain and simple.
I never said it wasn't a good idea.
But if one wants to say their revenue is dropping then they did it to themselves. Especially if all the BPH did that.
It is nothing more than a self-fulfilling prophecy.
But if you have a 90% off sale on whatever, you will more than likely have a 50% drop in income on that particular whatever It should be expected.
Also one other thing on the topic of book selling.
Let's say someone offered to give you 65% on every 99 cent item they sold or 30% of every 2.99 item they sell. Where will you make more money?
One little detail, they sell twice as many at 99 cents.
So which has more profit?