Very interesting new article on the BBC News web site today:
Quote:
Microsoft versus Apple, a rivalry dating back more than three decades, pitching two different visions of what is important in technology against each other.
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Which made one feature of Wednesday's Apple event all the more startling. The new iPad Pro had just been unveiled, a tablet which looked to many like a rip-off of the Microsoft Surface Pro, with its keyboard cover and stylus - or rather "Pencil".
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... who should stride onto the stage in San Francisco but Microsoft executive Kirk Koenigsbauer, keen to show off what his firm's Office software could do on this new device.
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There could not have been a better illustration of the new strategy under Satya Nadella, the chief executive who has come in and steered the software giant on a new course. Microsoft's future is about offering its very profitable enterprise software in the cloud on all sorts of devices - and that means collaboration not competition.
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So with no major territory for the two sides to scrap over, peace is breaking out. Apple's "I'm a Mac, I'm a PC" adverts", poking fun at Windows customers, and Microsoft's ripostes now seem echoes of a forgotten war.
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Full story at:
http://www.bbc.co.uk/news/technology-34207105