Quote:
Originally Posted by eschwartz
"Best Sellers" to most people are replaceable by whatever-the-heck Best Sellers are in the airport racks and the Walmart displays etc.
The old whatever-the-heck "Best Sellers" did the same thing in their time.
And as people become more price conscious and increasingly adopt the ereader app that is probably already on their phone, they start looking at the Amazon.com front pages to find the latest "Best Sellers".
They aren't buying bestsellers because they want those books, they are buying them because it's there and they don't care about investigating further...
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People buy the big best sellers to be part of a large social event. They want to have read that book that everybody else has read, and feel part of the moment. It's a herd instinct. If there was no hot book of the moment, they wouldn't go and buy some other book. They don't need some other book, just the herd experience. That's what drives the masses who only buy one book every year or two.