[fjtorres]

ZDNET analysis:
http://www.zdnet.com/article/apple-l...tag=TREc64629f

Apple on Wednesday outlined its iPad Pro, a 12.9-inch tablet that's primarily aimed at corporations that have already bet on the iPhone and iOS. However, Apple execs also made a prosumer case too and argued that the iPad Pro is desktop class.

The iPad Pro addresses a hole in Apple's enterprise line-up---increasingly popular 2-in-1 devices.

Phil Schiller, Apple's marketing chief, said the iPad Pro, has a 12.9 inch diagonal screen. "It's as wide as iPad Air is tall," said Schiller, who also outlined a physical keyboard. In many respects, the iPad Pro looks a lot like the Surface. Apple did introduce a stylus that it calls Apple Pencil. Nevertheless, the resemblance to the Surface is obvious.

What remains to be seen is whether Apple's iPad Pro will take sales from the MacBook within companies. Apple has formed partnerships with Cisco and IBM to create differentiated iOS apps in companies. A large screen iPad would be able to show off those applications better.

Another wild card for the iPad Pro is how much consumer appeal the device will have. Strategically, the iPad Pro is important since Apple is increasingly dependent on the iPhone for the bulk of its revenue.

A few pictures, too.