I just bought a Big Five book at mostly full price. I'm calling it research because I used Books-A-Million, a retailer I hadn't previously used for ebooks. (No problems, BTW.) I went ahead and took the plunge for a couple of reasons:
1. Other retailers have it at $11.99 instead of BAM's $9.99, which I think signals an imminent price increase. Might as well buy now instead of paying more later.
2. The previous books in the series have not been dropping in price, so I have no reason to expect that this one will.
3. I already have the next (self-published) book in the series.
4. I'm in a book club that meets at my local BAM. I can't buy ebooks directly from that specific store, but I can at least chip in with a purchase to support the chain in general.
Seriously, in-store e-purchases should be (more of?) a thing. Retail stores should get proper credit for the "I saw this on your shelves and liked it enough to buy it, but I don't do paper" phenomenon.
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