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The ones who should be worried are Adobe. At one time they were the leader with all of the major e-book lending platforms (OverDrive, 3M, Axis 360, and Freading) using them. The recently introduced e-book lending platforms (Scribd, Oyster and Hoopla) have all gone with proprietary apps instead. Now Axis 360 may have dropped Adobe. Their high price and known vulnerabilities may be costing them business.
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