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Impulse purchases do count for a lot of sales. Once the price gets too high for impulse purchases, impulse purchases drop significantly. By pricing eBooks to silly pricing, you lose most impulse purchases. These people who might have bout the eBook have since moved on and don't usually come back to buy as they've found something else to purchase instead. So who loses? The publisher with the agency prices and the author who is stuck with a rather stupid publisher.
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