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Isn't this "no blockbuster" explanation given nearly everytime sales go down? Maybe that isn't a sound business plan to just try to generate bestellers.
The largest bulk of profit comes from the back- and midlist. It is not that spectacular and it is spread over many books. Mind you, I don't say bestellers aren't important, and can if totally spectacular improve earnings enormous. But hoping for a lottery win is not good business.
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