Quote:
Originally Posted by johnnyb
If it was for brand-recognition purposes, I think it's time to switch back to „Kindle“, which has already partially become synonymous with „E-reader“ and generally emits more “quality”. I for one would prefer walking around with a “Kindle” and not with a black “Amazon” thing...
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That's the reason that Amazon gave for changing the logo. If you disagree, I'm sure they'd welcome your feedback on the matter.