Quote:
Originally Posted by HarryT
Amazon changed the logo on the back of all Kindle models from "Kindle" to "Amazon" quite a long time ago, on the grounds that "Amazon" is the more recognised brand. The last model of Kindle to have a "Kindle" logo on the back was the original version of the Kindle Paperwhite.
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If it was for brand-recognition purposes, I think it's time to switch back to „Kindle“, which has already partially become synonymous with „E-reader“ and generally emits more “quality”. I for one would prefer walking around with a “Kindle” and not with a black “Amazon” thing...