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Amazon advertises that "new releases" are $9.99, so some of the price jumps may be ebooks coming out of that status.
To my mind the reason for the high prices is the high list prices set by publishers. Amazon may be inadvertently causing these high prices by funding deep discounts out of their cut of the sale (consumers get low prices and buy more ebooks, publishers get close to $10 per ebook and whinge about how expensive ebooks are to produce, Amazon makes a tiny profit on ebooks but a huge profit on Kindle device sales).
I checked my purchases. Of about 40 at $9.99, one has since gone down in price and 5 have gone up modestly in price. One ebook I bought above $9.99 is now on sale for $9.99. So the vast majority are still $9.99. Some of the lower price ebooks I bought have gone up in price since, but all are still less than $10. Reviewing the list, I see that I have spent more in ebooks at Amazon than the original price of the Kindle itself - although I don't buy most of my ebooks from Amazon. I have drastically cut back on paperback book purchases from Amazon though.
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