Sure can.
Synctoy appears to have command-line switches:
http://www.windowstipspage.com/synct...line-switches/
Use a datestring:
https://stackoverflow.com/questions/...s-batch-script
Apparently it can be done in a sane way using powershell.

Or cygwin's `date +FORMAT`
At that point, though, you might as well be using rsync

Going the other, fully GUI way, I don't know that anything other than FreeFileSync offers the needed flexibility.

PortableApps.com offers an older malware-free version of FreeFileSync.
People have written GUIs for rsync on linux, maybe it's about time someone did the same for Windows. Lotta flexibility there.