Wallcraft's post about
Apex Books having a 75% drop in sales reminded me that you can't give an ebook like you can a pbook for Christmas. There are no coffee table ebooks.
When I was growing up there were the mandatory underwear and socks under the Christmas tree along with a good assortment of books. Most of the gifts would be books (along with a grocery bag of just read once paperbacks from my uncle.) For me this was great. After my parents died my wife picked up the tradition for many years.
This is the second year in a row that there have been no books at Christmas. (OK, in the interest of full disclosure, she got books this year, I did not. Her books were such things as quilting and sewing that do not easily lend themselves to the small 6" b+w e+ink screens.)
What was she to do? Send money to Fictionwise? Other than a gift card or a credit voucher, there is no way to give an ebook. "Here, I bought this ebook for you but it will not work on your reader so I guess I'll have to read it for you."
For ebooks to go mainstream the publishers need to find a way that ebooks can become gifts.