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@34zz,
What might not be entirely intuitive to someone who is not familiar with calibre, is that all metadata, including cover images, comes from the metadata associated with the book record, not the file.
Setting that option will prevent calibre from treating the image in the DOCX as a cover... which means it will be converted as part of the actual text flow.
Not setting that option will mean the image is considered the cover... which means it will be converted into the coverpage, and marked as such in the <guide>.
Either way, the cover will then be added or overwritten from the cover in calibre's Book Details.
In order to determine if your conversion has come out the way you want it to, you must check the converted EPUB, not the conversion dialog.
Additionally, Amazon's publishing workflow doesn't like dual-MOBI's converted by anything other than their own, official Kindlegen/Kindle Previewer. The recommended way to convert your book is to use calibre to create an EPUB that you like, and then convert that using Kindlegen.
The Kindlegen-converted ebook can then be uploaded to KDP.
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