i, for one, wouldn't mind driving there and putting a sticker on my box for shipping. No SAP or UPS involved.
On the other hand, if i'm already there, i could take it with me directly. =)
But it's true, waiting for the Iliad is an important part of this purchase. Just as High5 already mentioned.
Would you be this emotionally involved with another piece of electronic gadgetry if it weren't for this 2 month of waiting?
Imagine going to a shop, seeing an iliad-like device for 650€. Would you buy it, and if you did, would you be so happy about holding it in your hands as you will be when *this* Iliad finally arrives? I don't think so.
There was a nice article in the "Frankfurter Allgemeine Sonntagszeitung" about expensive watches - and waiting up to 7 years for one. They wrote: "Spending money shouldn't be easier then earning it."
