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A lot of stuff to do with something called "Kobo Love Points" has been added in firmare 3.17.0, and since 3.16.0 there has been a configuration file entry kobo_love_enabled=false which appears after a sync.
I don't have any inside knowledge about Kobo Love Points (I gather some others do but are not allowed to talk about it?) but I guess it is some new loyalty/bonus/discount scheme, and at some time in the future it will be activated. Then maybe you will need to be running a recent firmware like 3.17.0 or later if you want to take part. Just my speculation, I know nothing.
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