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Old 08-21-2015, 01:31 AM   #1
PandathePanda
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The future of digital reading is on the phone

http://www.wsj.com/articles/the-rise...ing-1439398395

Quote:
Ever since the first hand-held e-readers were introduced in the 1990s, the digital-reading revolution has turned the publishing world upside down. But contrary to early predictions, it’s not the e-reader that will be driving future book sales, but the phone.

“The future of digital reading is on the phone,” said Judith Curr, publisher of the Simon & Schuster imprint Atria Books. “It’s going to be on the phone and it’s going to be on paper.”

For now, tablets like the iPad and Kindle Fire remain the most popular platform to read digital books. According to Nielsen, the percentage of e-book buyers who read primarily on tablets was 41% in the first quarter of 2015, compared with 30% in 2012.

But what has captured publishers’ attention is the increase in the number of people reading their phones. In a Nielsen survey of 2,000 people this past December, about 54% of e-book buyers said they used smartphones to read their books at least some of the time. That’s up from 24% in 2012, according to a separate study commissioned by Nielsen.

The number of people who read primarily on phones has risen to 14% in the first quarter of 2015 from 9% in 2012.

Meanwhile, those reading mainly on e-readers, such as Kindles and Nooks, dropped over the same period to 32% from 50%. Even tablet reading has declined recently to 41% in the first quarter this year from 44% in 2014.
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