Yes i also made up my mind about it but in the end i came to this conclusion. "Phillips spinoff" means nothing from a financial point of view ...
And we all know that they are a real company with a real product which made it already into some TV interviews ...
But what we don't know is i.e. if they maybe went short of money cause something delayed the e-ink technologie in general (see every device beering delayed lately like i.e. the Sony Reader).
Now calming us down with the hope their devices will maybe arrive in a few weeks ... who knows 100% ? We will if they really ship in a few days but if not i would be alarmed ...
I mean i pre-ordered much in my life and watched alot of products releases but never ever i have seen someone beeing billed for an order 1 month before shipment !
Thats just "unusual" and strange (though i am absolutly fine with it when everything works well like matching shipping deadlines, good information politics etc. ...).
Ok i hope my fears are totally wrong but in my job i have to do a lot with medium business and often see the first signs of companys in trouble maybe that fed my paranoia. One of these signs is "lies and lame excuses" ...

*still hopes he's wrong but meditation not work any longer*