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It's absolutely the buyer's job to research the product before buying.
They're not advertising that they're selling a Paperwhite 3, so what's the problem?
If the price is too high for the product as seen, then that's the buyer's decision not to buy - or to buy.
There is nothing fraudulent for selling a product higher than the suggested retail list.
It was kind of you to let them know the differences between the models, but they're not obligated in any way to lower the price to satisfy you (or your constituents) just because you want it priced lower.
Last edited by Dr. Drib; 08-17-2015 at 05:14 PM.
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