I believe neither books nor movies or music should be rated - if it's to be a one-letter rating.
Nearly all of the books, games and movies I've seen have a short review printed on the back of the box, or if you buy on a webpage, on the page. This review should explain what is contained in the movie, so that the buyer could make an informed decision if it would offend him/her or not. Ratings like "mature" are thinking for the buyer, assumming we all have the same standards and opinions, and if I could, I'd prohibit such ratings.
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